Concept + Experience + Animation
The works on this page are part of a design system that I created for fast-loading, visual storytelling on the Google Amp platform. The foundations of the design system were typography, photography, and animation.
Using these elements, CNET could tell dynamic stories on a new platform, at scale, boosting engagement and brand reach.
The same design elements are used for the next story but custom colors give the content a unique feel.
This system could also be expanded to other brands within the CNET umbrella.
